As the short-video platform became a retail channel, brick-and-mortar store distributors paid much more attention to its operation. On March 20, CFI conducted training on customer acquisition through short videos, with the aim of comprehensively improving professional literacy, to help distributors better acquire customers and achieve goals in performance.

The training content covered all the key processes of short-video production, ranging from basic conception, and skill explanations, to post-production processing, all of which are elaborated in depth. At the same time, the training also focused on user experience and content management, analyzed the dissemination laws of short videos, and aimed to build a more systematic theoretical framework for short-video production for the work teams. The relevant person in charge of the group stated that this short-video traffic-driving training is not only a remarkable measure for the group to self-improve, but also an important cornerstone for subsequent empowerment of the market and driving growth in performance.

In the future, CFI will be concerned about industrial dynamics, and make efforts to combine experience with real practice. Under the guidance of CFI, physical store distributors will keep pace with the group, and achieve win-win cooperation.