Recently, the State Administration for Market Regulation has held a press conference on food safety, releasing Regulations on the Supervision and Management of the Implementation of Main Responsibility for Food Safety by Live E-commerce Operators, to draw red lines for live commerce and Food Business, clarifying responsibilities and requirements will promote the industry to develop in a standardized and high-quality direction, and also lay a solid guarantee line for food safety in the consumer market.

While live commerce is being seen as a major development sector of CFI, food safety was the core principle and bottom line for group growth. Since CFI operates food live streaming, the group has integrated the philosophy of food safety into the live streaming operation, to shoulder corporate responsibility with high-standard and strict requirements, and align with the regulation released by the State Administration for Market Regulation, to safeguard consumers’ food safety, and constantly to learn news, new requirements, and knowledge.

The regulations introduced line up with the philosophy of group development. CFI will actively respond to the new regulations and requirements, follow the guiding principle of supervision and management, deepen the construction of the food safety responsibility system, and implement compliance management. In the years ahead, CFI will be based on food safety, optimize the layout for live streaming, take action to shoulder corporate responsibility, boost the sustainable development of food live-streaming operations, and let consumers be more at ease while shopping on live streams.