Nowadays, the integration of the digital economy and physical economy has become mainstream for industrial development. The breakthrough in Metaverse and AI technology explores a new path to the smart transformation of physical industry. On January 29, themed on “the integration of reality and fiction, enlightening the future,” the 2026 Forum on Metaverse and AI was successfully held, centering on the integration of AI and physical stores, and the implementation of the metaverse retail model, correcting the cutting-edge achievements in the industry, to offer significant guidance to the transformation of physical stores.

As a pioneer in the field of digital economy and intelligentization of physical stores, CFI promptly studied the forum report and conducted specialized research around three major sections: "AI Empowering All Scenarios of Physical Retail", "the Integration of Metaverse and Physical Stores", and "Data-Driven Optimization of Supply Chain". They also deeply reflected and analyzed based on their own AI + physical business layout. CFI concluded that for the implementation of technology, it is necessary to focus on the pain points of the physical stores, while also considering efficiency improvement and upgrading of consumer experience, in order to achieve a two-way empowerment of technology and commercial value.

Based on research and reflection, CFI has clearly defined three main action directions: Firstly, it will deepen the integration of AI and physical store scenarios, drawing on the practical experience of the forum, focusing on core scenarios such as intelligent marketing and dynamic management, and building an AI application system tailored to itself to directly address operational pain points; Secondly, it will lay out the combination of the metaverse and physical retail innovation, absorbing cutting-edge concepts, creating a new scenario of virtual and real interaction, and building a differentiated advantage; Thirdly, it will rely on the data governance ideas of the forum, using AI to achieve precise marketing and supply chain collaboration, and promoting the business to transform towards proactive prediction.

Group executive believes that we should keep pace with the latest developments of the industry, deeply integrate the advanced philosophy of the forum and its own business, giving priority to 3 major actions: firstly, tap into the new opportunities in the integration of AI and physical stores. Secondly, inject new impetus into the integration and physical stores.