The initial success of the first live stream in 2025

On the evening of January 8, the Group's brand "Guoyantang" completed a large-scale live streaming of the New Year's Eve gala on the Douyin platform. With a sales volume turnover of over 25,000,000 in its first live streaming, Guoyantang ranked first in the Collective Buying List and Leisure and Entertainment List, with over 740,000 people involved in an interaction including 20,000 concurrent users, with impressions of over 10,000,000, on that day.

Based on industrial analysis, Guoyantang's success in live streaming benefited from precise targeting and a keen insight into target customers, with the use of algorithmic analysis. The achievements they’ve made set Guoyantang apart. Also, Guoyantang will have a say in digital marketing in the future, which means the group brand has a promising future and considerate potential.

The Start of Matrix Live Streaming

After the completion of live streaming, the New Media Department grasped the trend and rode the tide, to start Matrix live streaming. The objective is to foster a multi-dimension system for live streaming, through refined management and specialized operation.

Benefiting from brand influence, there has been a sharp rise in concurrent users, conversion rates, and turnover volume of six live streams. Looking at the year ahead, we believe that booming development will inject impetus into customer acquisition for physical stores.

Combining online sales with physical store operations, the health concept and products concerning “guoyantang’ exert an influence on consumers on a broad scale.

On this basis, we have formulated a grand plan for the next step. On the one hand, we will continue to deepen the layout of the matrix live streaming, by introducing more professional anchors, to further enhance the interaction and viewing of the live stream, so as to attract more potential customers' attention. On the other hand, we will increase the investment in product research and development, technological innovation, training, and continue to introduce health products that meet market demand and consumer expectations, and win more widespread recognition and trust with excellent quality.

Meanwhile, we will actively expand overseas markets, and promote the health concept and products of "Guoyantang" to the world, to help more people keep healthy with oriental formulation. The group is dedicated to building the first brand in the oriental regimen that appeals to young people!