Over 4000 outstanding dealers attend the meeting

On February 16, CFI’s Dealers’ Strategy Meeting, with the theme of “China-chic, Smart AI”, was held in Zhuhai, with over 4000 outstanding dealers attending the meeting.

At this grand event integrating traditional cultural wisdom and cutting-edge sci-tech innovation, the Group not only released a blockbusting strategic planning and innovative products but also made a blueprint of China's leading health industry enterprises formally "Proceed to the world, vie for capital", through in-depth dialogue between AI and humanity.

A Ten-year journey: Patriotism sows the seed of business

Sean, Chairman of CFI, gave a speech on the ‘ten-year path of loyalty, hundred-year journey forward with patriotism’, reviewing the course of the struggle, which has made the national brand well known to the world. In the last decade, with sharp market insights, exceptional ability, and hard work of all staff and distributors, CFI has stood out in the fierce competition and achieved remarkable results.

Sean, Chairman of CFI, delivers a speech, showing CFI's responsibility and vision

Sean stressed that, in the context of a business environment shaped by AI technology, ‘serving the country’ has become the core value for the group and dealers worldwide, which encourages the participants to not forget their social responsibilities while pursuing commercial success, and work for national prosperity with real action, to show the responsibility of CFI as a leading company.

The inheritance of business: cultural gene empowers business innovation

Coco, the pampered chief, gave a keynote speech on “ten years of happiness, live in peace and tranquility”, which was a fitting culmination of the conference. Coco not only led the brick-and-mortar store dealers to cultivate virtue with traditional Chinese culture, but also shared the art of business, that is, “to raise a family with a little business, to produce prosperity with big business,” which shows the soft power of CFI, and the resolution to promote world wellness.

Coco gives an inspiring speech, highlighting corporate culture

Distributors has realized that CFI is not only a commercial organization, but also a platform for all staff to inherit the group culture and take responsibilities.

Strategy upgrading: Nine engines achieve a bigger goal

Haven, Chairman of the Guoyantang brand, announced the 2025 nine major strategies, clearing the annual goal of performance worthy of 10 billion yuan. This strategic plan is closely focused on market needs and industry trends, covering several key areas such as product innovation, market expansion, and brand building, which provides a clear direction for CFI's business development in 2025.

Pan Yumei, global marketing operations director and executive director of Business School, stated that in 2025, she will achieve big goals with its own strength and resource integration, to create more commercial value for global distributors.

Product revolution: technology creates core barriers

At this meeting, CFI released two innovative new products, which immediately drew the attention of all present.

The "Baofei Granule Extract", derived from both food and medicine, integrating ancient and modern theory, was meticulously developed by Professor Xu Liran and his team. Focusing on lung health, it offers consumers a brand-new healthy option. This product ingeniously combines traditional Chinese medicine theory with modern technology, aiming to promote people's lung health and help them breathe more easily.

The "Fourteen Types of Health Preserving Moxibustion" inherit the ancient acupuncture techniques and jingfang that have been passed down for thousands of years. Meanwhile, the team applies new materials, with innovative thinking and modern technologies, to provide specialized health-aiding and ailment-relieving plans tailored to various human constitutions and symptoms.

The launch of two new products fully demonstrates the profound technical accumulation and strong innovation capabilities of CFI in the health sector. It also injects impetus into the Group while in fierce competition in 2025.

To further enhance the core competitiveness of the products, during the meeting, the signing ceremonies for the "exclusive formula usage rights" and "exclusive product authorization" of the two products were held. This measure not only provided the group's products with unique replicated advantages but also offered more competitive business resources to the distributors, ensuring that they could stand out in the market and achieve mutual benefit and win-win results.

Ecological layout: empowerment enables growth

Moreover, leaders with specific duties made a detailed report in terms of traffic, brick-and-mortar stores, investment attraction, training, and culture. With professional expertise, they offered skills, AI tools, and innovative thinking, to help dealers conquer the market.

In aspects such as customer acquisition and conversion, store operation and expansion, optimization and adjustment of investment attraction, improvement and innovation of training system, the inheritance, and promotion of corporate culture, or the shaping and promotion of brand image, CFI has made detailed plans and strategies, to offer strong support to dealers.

A dialogue with future: Three generations dances with AI

Moreover, there is a unique dialogue acting during the conference. Michael, the representative of the next generation, had an in-depth discussion with AI robot Titan on technology and inheritance. This dialogue not only stressed the significance of "science and technology" in the group's future development but also emphasized the core position of cultural inheritance in the Group's centennial happiness.

CFI realized that in the rapid growth of science and technology, only by innovation can we embrace the technology and go further in the fierce market competition. Meanwhile, cultural inheritance is the root of cooperation. Only if we adhere to the tradition can we keep moving forward.

The glorious moment: Embark on a new journey

At the end of the meeting, the group commended the outstanding distributors of 2024. These outstanding distributors, over the past year, with their outstanding sales performance, excellent market expansion capabilities and high loyalty to CFI, have made significant contributions to the development of the group. Their experiences and competitive spirit have inspired every distributor present, and have also set an example for the development of CFI in 2025.

Looking forward to 2025, CFI will take this meeting as a new starting point, continue to uphold the concept of "serving the country", unswervingly promote the nine strategic plans, strive to create more innovative and competitive products, strengthen close cooperation with global distributors, jointly explore the market, and achieve the annual goal of performance worthy of 10 billion yuan.

Meanwhile, CFI Group will also actively respond to national policies and conform to industry development trends. It will continuously innovate business models and operation management methods to make greater contributions to promoting the development of the health industry. We believe that with the joint efforts of all employees and global distributors, CFI will surely achieve more brilliant performance and write more splendid commercial chapters in 2025!