Confronted with fierce competition for the global brand, the enterprise explores ways to make innovations in marketing strategies to enhance its brand image, which has drawn attention the public.

Recently, CFI has taken a major step toward brand endorsement by inviting professional athletes who have won the champions in its event to endorse brands such as “Originality Product” and “CFI Beikang”, opening a new chapter of wellness, vigor and quality.

Three professional athletes: Zhang Hao, Wang Sijia, and Feng Rui, who have made remarkable achievements in their respective fields, not only have considerable public support and great influence but also stand for the spirit of persistence and striving for excellence, agreed with the group vision of “offering comprehensive wellness solutions centered on human needs”.

The objective is to convey a positive attitude toward life and show its pursuit of a healthy, high-quality life.

Looking back on the history of brand endorsement, you can find that CFI has its unique perspective and consideration. From early movie stars to sports champions these years, CFI focuses on the target population and defines what its brand is supposed to embody.

The total expenses incurred by CFI on its previous endorsement deals have exceeded 50 million RMB, which not only reflects the group's commitment to brand building and investment, but also its confidence and long-term planning in the market competition. By partnering with 3 sports champions, CFI has once again demonstrated its determination and boldness in brand building. 

In the years ahead, CFI will continue to adhere to the development philosophy of "green, healthy, and innovative" and continue to explore and practice new paths for brand development. With more diversified marketing strategies, we will deepen our connection with consumers and jointly promote the sustainable development of China's health sector.