This year, CFI sticks to pushing the work forward and focuses on new media operations, which has become a key in the development of new productive forces and the modernization construction of business operations. Center on “new media empowering high-quality development of corporate business.”, CFI fosters ‘1+N’ new media matrix marketing formed by itself and sales markets.

To expand the brand volume, with contents varying in form, to improve efficacy, on December 27, the New media department joined hands with the Operation department, analyzed data from all-channel platforms, in terms of characteristics of communities of consumers, underlining the key points and clearing its direction through market segmentation.

Group executives stressed that workforce should figure out the difference between all-channel platforms and its content focuses. In follow-up marketing work, high-quality output should be the core, and content stratification should be the main line to promote the integration and complementarity of each platform, work in coordination, and form a good brand effect of CFI. At the same time, market groups should be stratified and the characteristics of the customer sources should be clarified to efficiently and timely match the marketing content to the consumer groups.

In the next step, CFI will continue to optimize the matrix structure, drive the goals with professional solutions, and ensure strategic breakthroughs in the new media operation work in the following year.