In order to craft a vast network of physical stores spanning thousands of cities, CFI ups the ante with technology. Intelligence leads the industry for efficient operation. On February 2th, CFI’s cloud franchise brand, “7 seconds for massage”, jointly launch live streaming with Douyin. Jiang Zhenjun, the Major Shareholder of CFI, Zhang Yanxia, and group executives took part in the live broadcast.

Over 700,000 viewers watched the live stream on the day, and sales exceeded 15 million yuan within one hour of the broadcast. The event set seven firsts, including the top first in Douyin's local life category, the top first in China's leisure and entertainment category, the top first in China's massage category, the top first in China's hourly chart, the top first in China's daily chart, the top first in China's weekly chart, and the top first in China's influencer marketing.

The era of pure e-commerce is gone. Then we focus on new physical retail outlets, involving the transition from online traffic to offline traffic. From the trend, in the future, new physical retail outlets will gradually extend to vertical industries and deep development. Traditional chains store will fully embrace the transformation. Taking this live streaming as an opportunity, the group will further expand its business in the fields of live streaming and cloud franchise outlets. By means of digitization, solve difficulties in attracting businesses, standardization related to physical stores, and find a solution to community operation and store expansion.

"Cloud" means digitization and intelligence. For CFI, it is not only a new living environment but also a public resource. If we combine them online and offline, to realize the concept of "cloud," and if we can turn existing resources into more valuable resources, CFI will also go further.