In order to lay a solid foundation for live streaming and broaden the operational thinking, on February 6, the New Media Department conducted live-streaming training. Compared with previous training sessions, except for  common sales talk for live streaming, specialty literacy and process management, it added three parts: traffic monetization, interaction skills, and compliance operation, to improve the operation system, and help e-commerce live stream improve quality and efficacy, to set examples for distributors to manage live-streaming rooms and take a lead in industrial development.

This training adopted a “theory+practice” dual model, and the department head joins hands with an industry heavyweight to give a lecture, which covers the key points of the entire live streaming process. This training made an analysis of script design, innovative interaction, and customer acquisition, to review the lessons learned from typical industry cases.

During the training session, practical drills were conducted simultaneously. The head of the new media department provided continuous guidance and support, helping the trainees quickly master the skills and apply them, effectively enhancing their live-streaming practical capabilities. She emphasized that it is necessary to adhere to professional standards and build a compliance defense line for live-streaming; to deeply explore content innovation to create differentiated live-streaming IPs; and to strengthen the transformation of training outcomes, applying what was learned in the training to actual live-streaming operations.

This training has further consolidated business consensus and enhanced the professional quality of the team to manage live stream, and injected new impetus into the refined development, to make breakthroughs in live streaming, and set examples for high-quality development.