As the nation’s health needs extend toward more refined and specialized areas, foot wellness—an essential part of traditional health wisdom—is embracing a new opportunity for National Trend transformation. Against this backdrop, the Group has identified foot wellness as a key focus area. By drawing on profound cultural heritage and innovative practices, it integrates foot health management into modern lifestyles, opening up a brand-new growth pole for the entire industry.

As a benchmark enterprise in the National Trend wellness field, the Group keenly discerns the intrinsic connection between foot health and full-body regulation. Leveraging over 4,000 brick-and-mortar stores, it has systematically built a professional foot wellness service system. The Group delves deeply into classic theories such as traditional foot reflexology and meridian acupoint science, and combines them with modern biomechanics and soothing technologies to create a matrix of foot wellness solutions covering diverse scenarios—from daily relaxation and deep restoration to functional conditioning. Concurrently, utilizing digital tools, the Group disseminates scientific foot care knowledge through visual content popularization and immersive experiential seeding, reshaping the modern health concept of “nurturing the feet is the foundation of nurturing the body.” This has effectively strengthened users’ perception of value and emotional resonance with professional foot wellness.

Adhering to the principle of inheriting without being hidebound and innovating without abandoning roots, the Group promotes an organic integration of traditional techniques and modern services in the foot wellness sector. This not only significantly enhances the experiential depth and user stickiness of its stores but also provides a replicable blueprint for main business entities exploring specialized sub-sectors. It demonstrates the responsibility of a leading enterprise in uncovering traditional value and activating market increments.

Facing the trend of refined development in the greater health industry, Group leadership has stated that it will continue to increase R&D and service investment in the foot wellness field, further enriching the forms and connotations of professional foot care. In the future, the Group will link more resources to build a foot health ecosystem covering prevention, conditioning, and education, allowing traditional foot wellness culture to radiate new National Trend vitality and contributing deeper corporate strength to the foundation of national health.