To seize the consumption dividend during the 2026 Spring Festival, help distributors further acquire customers and convert traffic, on February 5, CFI kicked off the Physical Store Empowerment Initiative, making arrangements for marketing strategy, customer acquisition regulation, implementation, and data operation, to help distributors achieve a boost in Performance and enhance their competitiveness.

This initiative focused on the distributors' demands, and the relevant departments of CFI simultaneously launch online empowerment initiative, with a practical training course at its core, conduct systematic study. The programme included festive marketing, private traffic operation, and digital tools, terminal sales promotion, to analyse the rules for Exclusive Spring Festival-specific features such as product selling point and ways to acquire customers through live streaming, and teach them how to create a Wechat group or how to activate the retained customer, and offer solutions to attract traffic.

This special deployment, combined with online empowerment, not only provides dealers with standardized action guidelines but also precisely addresses their traditional operational pain points and builds a replicable performance growth system. In the future, CFI Group will continue to deeply focus on terminal empowerment, collaborate with dealers to seize the holiday consumption opportunities, and achieve a win-win situation for both the brand and the dealers.