To capitalize on the May consumer spending surge and help physical dealers drive traffic and conversions, the Group has officially launched the May In-Store Traffic Boosting Initiative. This initiative provides end-to-end deployment across four dimensions — marketing strategy, traffic generation rules, on‑ground execution, and data operations — with the goal of accelerating dealer sales performance and strengthening offline competitiveness.

Focusing on core dealer needs, the Group’s relevant departments have simultaneously rolled out an online empowerment program centered on practical, action‑oriented courses, delivering systematic and implementable capability building. The empowerment covers four key areas: holiday marketing tactics, private domain traffic operations, digital tool applications, and in‑store conversion. It breaks down product mix strategies, live streaming tactics, and other May‑exclusive approaches, while providing guidance on community building and customer activation — helping dealers fully grasp traffic generation logic and master hands‑on methods.

By combining strategic deployment with online empowerment, this initiative offers dealers standardized action guidelines, accurately addresses traditional operational pain points, and establishes a replicable performance growth system. Going forward, the Group will continue to deepen dealer empowerment, work closely with dealers to seize seasonal consumption opportunities, and achieve mutual growth for both the brand and its dealers.