On October 30, CFI is concerned about the marketing during double 11 shopping festival, holding a seminar for the marketing of the Double 11 shopping festival. The conference focuses on the latest developments of the market and grasps the consumer trend, to boost consumption during the shopping spree,   keeping track of their inventory, for all-channel sales and marketing. This laid a solid foundation for the market, promoted the steady growth of market performance at all levels, and assisted enterprises in achieving their annual business goals. 

During the discussion, the group leader gave a speech to state that Double 11 shopping Festival is a critical time for marketing, which required all departments to center on market demands, work together to make innovations in marketing mode, and make efforts in product promotion, customer service, and channel expansion. Meanwhile, it encouraged the work team to explore new ideas, new methods, to tap into market potential, so as to grasp the opportunities as soon as possible with an effective strategy and measures, to enhance market competitiveness.

The convening of the seminar provides guidance for the marketing in the Double 11 festival and build consensus. Each participating unit will, in accordance with the meeting's arrangements, further refine and implement the marketing plan, formulate execution plans tailored to the characteristics of the regional market, and fully focus marketing resources on driving performance growth. This will ensure a double increase in market share and operational efficiency during the Double Eleven period, and inject new impetus into the group's high-quality development.