Recently, China Media Group “2026 brand strategy on developing the country” for joint construction has been launched, focusing on development practice for national enterprises, working together to build the brand. As a leading force with national characteristic and global vision, CFI has a positive response to the call, and relies on sci-tech innovation, to better tell China’s story.

The group leader believes that a brand represents a nation's economy and strength. Today, as globalization and digitalization deepen, national enterprises must honor their roots and adapt openly. Technological innovation drives brand growth. CFI consistently integrates innovation into its development. Responding to global market demands and industry trends, CFI constantly increases investment in research and talent. Technological breakthroughs drive product upgrades, and innovative thinking improves services. As a result, CFI boosts its core competitiveness and infuses Chinese brands with technology and vitality.

In the years ahead, CFI will take this as a chance to achieve the coordinated development of international layout and localization. On the basis of upholding the mission and responsibility of a national enterprise, it will continuously explore new paths for brand building, and tell the stories of Chinese brands with more influential practices, contributing the wisdom and strength of national enterprises to the construction of a brand power country.