This month, Nutritious Porridge in Haute Cuisine, whose advertising appears on CRH, a brand of “Sudian”, one of Kechuang’s food brands, has become a new choice for thousands of passengers.

This marks this instant food product, which is committed to global health, has once again engaged in China speed, after making its debut on authoritative platforms such as CCTV and Beijing Railway Station within 3 months, bringing its healthy lifestyle to the public eye.

“Our aspiration is to open up the possibility of health.” Spokesman stated that, “High-speed Railway is the main artery that connects the north and the south, and runs across the east and the west in contemporary China. The reason why we choose to have ‘Nutritious Porridge in Haute Cuisine’ accompany passengers is that we hope more and more people are aware of balanced nutrients along with the speeding train.”

“Nutritious Porridge in Haute Cuisine” is not an ordinary instant food. The biggest highlight lies in its formula concept of "concentrated essence": We have carefully selected 78 kinds of non-GMO grains and cereals. Through scientific proportioning and meticulous craftsmanship, we have concentrated and refined a full 4 pounds of raw materials into a portable product package.

The objective is to help modern people with a fast-paced life supplement the dietary fiber, vitamins, and minerals they need every day. A one-stop solution to the unbalanced nutrient intake, thereby improving sub-healthy conditions. Whether businessmen are on a business trip, or elderly people pay attention to health preservation, or teenagers with heavy schoolwork, they all can find their ways to health. 

From the appearance on the CCTV, to the display inside bustling Beijing Railway Station, and then to the current nationwide high-speed railway network, KeChuang is steadily implementing its  market strategy of "Global Health". Each step precisely reaches the core consumer group, significantly enhancing the brand's awareness and influence.

"High-speed railway is a symbol, representing speed, connection and the future," the spokesperson added. "For us, this is just a new beginning. Next, our journey is to explore the world. We hope to bring the wisdom of dietary concepts and the convenient and healthy solutions originated from the Orient to consumers all over the world, making 'Chinese Grain' a new international brand."

As the awakening of health consciousness and the improvement of the quality of life requirements, the health food market is experiencing explosive growth. With innovative products like "Nutritious Porridge in Haute Cuisine", Kechuang has not only seized the market opportunity but also led a new lifestyle trend that is positive, convenient and healthy. This "Nutritious Porridge in Haute Cuisine" that travels with the high-speed rail is bringing the warmth of a healthy lifestyle to every corner of China.