Recently, the Publicity Department of the Party Central Committee used China chic as a window to the world. The objective is to set examples for enterprises in China, promote its in-depth integration with the international market, and enhance the brand's international competitiveness. As the leading company with a global view and profound traditional culture, CFI keeps pace with dynamic information and makes plans for integrating group brands with Chinese styles. 

Starting from examples, CFI explored ways to integrate Chinese styles with modern elements, and had an in-depth discussion on innovation schemes for product design, marketing strategy, and services, to enhance its influence in the industry. Meanwhile, CFI organized teams to conduct training, to improve awareness of the China chic and better apply it to product promotion. The objective is to put the philosophy into real practice in internationalization development.

In the years ahead, CFI will play a role in introducing Chinese culture to the world, deepening the cultural connotation of brands, and expanding overseas markets.