Recently, China media such as Health China com.cn, CCTV-health channel, and People.cn focused on “World Sleep Day”, stressed the significance of sleep, and called on the public to pay attention to sleep health, to ensure stable organ function and improve living standard. What’s more, CFI has launched products concerning sleep aids and gained a high reputation.

On March 22, riding the wave of “World Sleep Day”, CFI conveys health concepts such as sleep health and scientific management of sleep and makes plans for product publicity by holding a special marketing conference. The objective is to meet the market needs by reading the articles released by social media, facing the status quo, and exploring ways to improve its products.

The relevant departments of the group have sorted out market data and determined the growth trend of sleep anxiety population in recent years. This indicates that sleep health has become another focus of public attention. Based on this characteristic, the leaders of the group emphasized that not only should we start from products and deepen the innovation and development of sleep aid product lines, but also from marketing, we should have a keen eye to observe changes in demand, precisely position the product advantages, and combine diversified communication means such as new media, live streaming, and short videos to deepen sleep health science popularization and expand the coverage of products

In the future, CFI will continue to optimize the products, introduce more personalized sleep aid solutions through the integration of TCM wisdom and modern technology, and promote people's wellness.