March 8 marks the 115th International Women’s Day. Coco, the Founder of Guoyantang, hit the column of People’s Representative Newspaper as China’s power business woman, whose entrepreneurial story has attracted widespread attention .

The column made by the People’s Representative Newspaper, in charge of the Standing Committee of the National People's Congress, not only creates an image of a business woman but also reflects the dazzling light of reputation and strength achieved by Guoyantang in the new era.。

Create Brand value with originality

Coco, the founder of Guoyantang, is a representative of the new generation of female entrepreneurs backed by Chaoshan commerce. Influenced by traditional Chinese culture, she created China-chic brand Guoyantang, with China wisdom, to explore a new path to combine oriental Formulation with youth appearance.

Coco stated that female entrepreneurs should break the traditional definition, win the respect of people with professional ability. 

Empower Female entrepreneurship

As a business woman, Coco has attached importance to the plight of female career development. She talks to dealers that, “on the road to start a business, women always face the dual pressures of family and business, while sharpened insight and empathy are also our strengths.”

For years the brand she founded has helped tens of thousands of women realize their entrepreneurial dreams through business support, mentor training, and cultural promotion.

Adherence to gratefulness and love

Except for the business legend, Coco has been more committed to fulfilling social responsibilities with gratitude. She has been deeply involved in charity and public welfare for over a decade. She led the brand to build an "health preservation + charity" ecological chain, donating over 130 million yuan to education assistance, children's medical care, and social welfare and charity fields. She has always adhered to the great love of the "Harmony Merchants" to "benefit the world", redefining the value dimension of entrepreneurs in the new era.

It is worth noting that, apart from the nationwide exposure through this newspaper column, during the Spring Festival, Coco and Sean were invited and appeared continuously for seven days in their Splash advertisements and outdoor billboard as representatives of "Leading Merchants on Douyin". This boosted the exposure of the "Guoyuantang" brand to over 100 million, achieving a further increase in brand awareness.

Prioritizing national interests over their family matters, Coco is concerned about China, forging ahead with determination, and treating others with kindness. The integration of these three elements eventually builds the spiritual monument of Guoyantang.