In recent years, live commerce has been surging dramatically in China, gradually bidding farewell to the preliminary stage and transforming itself with specialized, sophisticated, and digital technologies. The new business format puts higher requirements on the group sales market. On November 13, relevant departments conducted training on the digital transformation of live streaming.

Group leaders stressed that we should enhance professional literacy, and make efforts in brand integration, narrative technique, and customer acquisition, to improve the operating system of live streaming. We should seize the trend, clarify the framework, and prepare for digital live streaming. Meanwhile, we must learn from experience, make plans that are simple and replicable, and set examples for customer acquisition for markets at all levels.

This training has provided the group with new ideas for promoting high-quality development in the field of live streaming sales. In the next step, the group will continue to strengthen its exploration and research on live streaming technology models and make full efforts to improve online sales in an efficient and intelligent way.