The lunar new year is approaching, and the consumer market has gone on a shopping spree during Spring Festival. CFI grasps the opportunities hiding in the festival, to carry out a New Year sales promotion campaign, comprehensively make arrangements for marketing both online and offline, and hold a collaborative working meeting to unify force of each business segment, to make plans for marketing in the Spring Festival with all-channel collaboration, and activate the consumption, to ensure a smooth progress in group marketing.

The sales promotion is a measure for CFI to grasp the market trend and figure out the consumption regulation. After taking consumption scenarios and consumer demands into consideration, the group makes overall plans online and offline to promote the formation of marketing synergy across all channels and sectors. In terms of online marketing, CFI focuses on building diversified consumption scenarios and enhancing the collision between the brand and users. In terms of offline marketing, CFI specializes in physical stores, devoting to improving its experience and festive atmosphere. The objective is to foster an integrated marketing layout that links with online and offline marketing, to meet the consumer demands, and bring a better experience during Spring Festival.

In order to enhance sales promotion, all department heads join a work conference and discuss the marketing strategy during the Spring Festival. The conference centers on the major goals of sales marketing, clarifies the key points of each sector, and stresses that we should be guided by the group strategy and break barriers, to deepen the resource integration. All sections have reached a consensus on key dimensions such as the allocation of marketing resources, brand awareness, and the upgrading of the service system, and have established a working mechanism featuring top-down coordination and left-right collaboration to enhance the efficient transition and ensure the smooth progress of the project. The convening of the conference demonstrates the group’s accurate grasp of the consumer demand and its forward-looking layout, to unify its inner developing strength.