As continuous improvement in national health literacy occurs, neo-Chinese-style health preservation is gaining momentum in the consumer market, integrating the wisdom of health preservation with modern life philosophy, and promoting the health industry to engage in a new era. In this context, more and more enterprises actively take action to fuel vitality into industrial development. And China-chic health preservation has become the core growth point for the great health industry and a major breakthrough in innovation.

As a benchmarking enterprise in China-chic health preservation, CFI makes an effort in building a unique developing system with multiple labels. The group grasps the market demand, introduces its ‘Guoyantang’ brand, tapping into the wisdom of homology between medicine and food, and creates a matrix of healthcare products suitable for modern living scenarios, to revitalize the ancient health preservation culture. Meanwhile, CFI opens its arms to embrace the digital trend, leveraging new media to start live streaming for diversified marketing. By innovative models such as scenario-based content seeding, CFI builds a bridge between the brand and consumers, enhancing its brand influence and market communication.

CFI always upholds the philosophy of cultural inheritance and innovative empowerment. It has achieved remarkable results in the modern transformation of traditional health preservation culture. Not only has it set a development blueprint for the industry, but it has also provided a highly valuable innovative path for the transformation and upgrading of the main physical stores, demonstrating the responsibility and commitment of the leading enterprise.

In the new year as the great health strategy continues to deepen and advance, the leaders of CFI stated that they will firmly focus on the core direction of China-chic health preservation, and further deepen the integration of culture and industry. In the years ahead, the group will further gather innovative forces, promote the optimization of the industry ecosystem from a higher perspective and with a broader vision, contribute to the popularization of the concept of healthy living, and provide more corporate strength for the development of the national health.