We should reinforce value leadership, and build a remarkable national brand. This clear proposition was put forward at the recent China Enterprise Forum, and it has pointed out the core direction for the high-quality development of enterprises. This forum emphasized that brands are not only the main force in market competition, but also an important carrier of national image, cultural confidence and the spirit of the times. Enterprises need to achieve the unity of economic value and social value at a deeper level.

In response to this call, CFI promptly organized a subject-based learning session on November 16th, aiming to deeply understand the core essence of the forum's spirit. CFI realizes that in the new development pattern, integrating the lofty value pursuit into the entire process of brand building is a strategic fulcrum for building the company's lasting competitive advantage. This move indicates that the group has further strengthened consensus at the ideological level and is well-prepared to fully transform the macro concepts into future brand action plans.

Based on this new starting point, CFI will continue to focus on value creation and strive to elevate brand building to a new strategic level. In the future, it will also adopt a broader perspective and take more proactive actions to plan a new chapter for brand development, aiming to demonstrate greater responsibility in the tide of promoting the rise of national brands, and contribute wisdom and strength to nurturing more Chinese brands that earn worldwide respect.