Recently, the China Brand Forum, hosted by People's Daily, was held successfully, focusing on the brand building of private enterprises in China. CFI attached importance to the guiding principle of the forum. The proposition advocated by the forum, such as “deepening the cultural connotation of the brand and developing narrative ability”, strongly confirms the consistent strategic choices and development paths of the CFI.

As a globally oriented enterprise rooted in China, CFI has a deep understanding of the proposition advocated by the forum, namely, "enhancing the core competitiveness of brands through cultural soft power." CFI stated that, in the wave of globalization, national enterprises should take local cultural characteristics into consideration, with a global vision, to deliver corporate value with a unique brand story. The initiative of this forum further strengthened CFI's long-term strategy of empowering brands with culture and driving expression through innovation.

CFI will continue to align with the industry initiatives proposed by the forum, emphasizing the spiritual connotation and emotional resonance in brand building, and exploring the organic integration of national characteristics and globality. In the future, CFI is willing to work with all sectors to jointly promote Chinese brands to "create" and showcase the unique charm and contemporary value of Chinese brands in the global multicultural landscape.