To reach a new height, on July 3, in terms of the new media group conducts an academic exchange, striving to make a joint effort both online and offline, to further deepen the cultural communication. This discussion focuses on the cultural dissemination trends in the new era, which demonstrates CFI’s emphasis on the building of the soft power of Chinese culture.

Group executives had an in-depth discussion on strategy upgrading, content innovation, and platform operation. All departments believed that, in the era of digital communication, new media platforms have become the bridge between the company and customers, especially in cultural communication. Through measures such as the optimization of content, efforts in enhancing interaction, and integration of the propagation matrix, to improve people's awareness of corporate culture. Meanwhile, we should deeply integrate online communication and circumstances, forming a closed loop.

This discussion is a vital node in the construction of corporate culture. In the years ahead, CFI will explore paths for innovation in collaborative communication, to achieve deeper value delivery in the wave of digitalization, to inject new impetus into the high-quality development of the group, and to lead the group to forge ahead with cultural cohesion.