An ongoing holiday shopping spree brings more and more orders. Recently, Grain Tech Group held the Guoyantang New Year’s Eve Gala, with the theme of “Best gifts to kick off 2025, wish you good health in the new year”, making initial success in its first live streaming in 2025. With a sales volume turnover of over 25320,000 in its first live streaming, guoyantang ranked first in the collective buying list, with over 20,000 people watching the live stream, with impressions of over 10,000,000, on that day.

CFI had invested in Splash Ads for the warm-up stage, influencing more than 800 million people. With delicate settings and a Chinese style, the livestream blew away the followers. Meanwhile, Sean, Coco, and group executives were invited, sending users gifts worth about millions of yuan.

Win-win cooperation for the brand's tide. Our team was strong, including the head anchor of TikTok and the CCTV Spring Festival Gala level director. Moreover, we gained strong support from the TikTok platform, with official staff participating in the live streaming, which brought an in-depth exchange for live streaming.

Through high cost, top configuration, and the strength of the big deal, the group's "Guoyan Tang" New Year's Eve gala made itself known as a fixed circle. Followed up by mainstream media such as Guangdong TV Station, the live stream added a new force for the group to exert influence on more and more people.

This stream is a major step for the group to take the lead in the gross market and demonstrate its potential and it is of significance to the global layout of “guoyantang” and to investment attraction. In the years ahead, the Group will expand its market and tap the potential, to make its brand well-known to the world.