In order to adapt to the changing dynamics of new media operations, strengthen the capacity building of skilled workers, and improve the exercise of skill. On December 3rd, CFI conducted training on new media operations, and mainly focused on “optimization and promotion of content”, “thinking development” and “AI digital intelligence”.

The person in charge of new media operations stressed that new media has improved by leaps and bounds in collaborations with enterprises specializing in self-media, and optimization of operation models. We should create differentiation, and offer varied content with distinct brand features. We should use divergent creative thinking and find a novel way of presenting the content, to provide diverse and replicable cases for new media marketing to various markets. We should learn about customer acquisition and AI, to integrate platforms with marketing better.

Recently, CFI has made attempts at new media operations and made remarkable achievements in live commerce, and digital intelligence. In the years ahead, CFI will make efforts and explore more ways to promote the improvement of new media operations.