In recent years, live commerce has been on the rise and gradually shifting from profession, standardization to digitalization and intelligence, to jump into fierce competition, which demands higher standards for online sales. On December 11, to explore the mode of digital live streaming, CFI looked through and analyzed periodical literature, polishing the plan for new media operations, to improve its ability with theoretical support.

In terms of overall strategic plan, CFI learned about the current development status and promising future of live streaming, to review of literature written by experts. Meanwhile, taking priority to live streaming on WeChat Channel, the group analyzed its follow-up potentials and optimized pattern, to further enhance live streaming operations.

At present, the group is conducting regular training in various aspects such as enhancement of live streaming business and application of AI scenarios. The group also attaches great importance to the online sales market. We believe that, by constantly enriching our theoretical foundation and broadening our vision, we will definitely achieve outstanding results in the practice of digital live streaming.