New Product Is about to Go Public

Liangtou Group has harbored the vision of "safeguarding China's grain supply, serving nutritious Chinese meals, and promoting world wellness with Chinese grains."In partnership with National Coarse Cereals Engineering Research Center, the Group has established 29 coarse cereals breeding and cultivation bases, which covers a cumulative planting area of 47.78 hectares. The Group boasts a 17,000m2 research facility.

To give more families a healthier lifestyle, Liangtou Group is making continuous progress in innovation.It is expected at the end of October this year, a brand new product “Nutritious Porridge in Haute Cuisine” will be sold in a public offering at the CFI Procurement Conference.

Except for the unique design of outer packing, the gruel has undergone an upgrade in its formula based on the popular product "Nutritious Porridge in Haute Cuisine"——from the original 74 kinds of grains to 78 kinds of grains, and adding the rare trace element "selenium".

Marketing Campaign for Smart Health, Advocating for China with its products

The Group persists in carrying out marketing campaign with the theme of “Happiness” and “Health”. With continuous optimization,on average, more than 40,000 consumers participate per month.

While constantly promoting brand concept and expanding brand influence, the Group drives SKU (Stock Keeping Unit) consumption of more than 100,000 boxes and performance of more than 10 million yuan along with the monthly activities.

In the next stage, the objective is to build a human-oriented and health-centered commercial district of Liangtou Group. From providing consumers with SKU, to providing "product+service+ecology", and ultimately achieve high-quality life-circle wellness management of consumers.

We strive to make breakthroughs in annual revenue of 2 billion yuan, with over 100,000 participants taking part in the activity this year,thereby giving a strong impetus to the market, making “happiness” a new economic growth point.

Grasp the Trend of the 3.0 Version of Live Streaming, Taking a Historic Step towards Performance

Meanwhile, to boost product sales, accelerate the international layout of Liangtou Group.The Group launches its “499 Vegetarian combo” in this month,in partnership with WeChat Channel, for the 3.0 version of live streaming- Live streaming on WeChat Channel with Liangtou characteristics. The Group opens the era of national sharing and live commerce.

The new mode relied on the WeChat ecosystem, with “Money-saving, making profits” as its core, solves the pain points of live streaming 2.0 with high threshold, large investment and low conversion. The perfect integration of WeChat ecosystem with the trinity technology of people, goods and field to achieve a high conversion rate far beyond live streaming 2.0.It is expected to help achieve the historic step of selling more than 10,000 boxes or even tens of thousands of boxes of "Nutritious Porridge in Haute Cuisine" in a single day!

Hit a Marketing Combination Punch, Serving as a Ground for CFI Procurement Conference

From the formation of the "Happiness System" to the implementation of the "Happiness Culture," from the "Camp for meal replacement diet" and "A happy contest for a surge in orders" events to the layout of "Live streaming on WeChat Channel," the group has been continuously optimizing its operational strategies, clarifying goals, consistently outputting, and integrating channels in order to achieve precise targeting of existing and potential customers and build a comprehensive experience. Enhance user participation and stickiness, drive sales growth, and lay the groundwork for the CFI Procurement Conference scheduled for the end of October.

At this conference, it is expected that nearly 20,000 distributors from 27 countries around the world will attend. During the conference, the group will announce its latest four strategic layouts and officially open the ordering channels. Based on current market sales data and distributor replenishment situations,it is estimated that the "Nutritious Porridge in Haute Cuisine" SKU order amount is expected to exceed 50 million US dollars at the CFI Procurement Conference for Liangtou Group this year.

Originality high-tech product, Liangtou’s core competitiveness

Reliable procurement channel for raw materials and products made with high originality. Nutritious Porridge in Haute Cuisine has won 7 honors both at home and abroad, such as FDA, CHTC, Pony and HALAL FOUNDATION CENTER.

Honor One: Nutritious Porridge in Haute Cuisine has officially been certified by the FDA (U.S. Food and Drug Administration).

Honor Two: The production process system of Nutritious Porridge in Haute Cuisine has officially received HACCP certification issued by CHTC*.

Honor Three: The production process system of Nutritious Porridge in Haute Cuisine has officially been certified by CHTC* quality management system.

Honor 4: The amino acid of Nutritious Porridge in Haute Cuisine has been certified by Pony Testing*,and the product does not contain elements (meeting national standards) such as heavy metals, bacteria, and harmful substances. Each bag of Nutritious Porridge in Haute Cuisine contains 18 kinds of essential amino acids, including aspartic acid, and threonine, serine.

Honor 5: The trace element content has been certified by Pony Testing*. Each bag of Nutritious Porridge in Haute Cuisine contains 30 kinds of essential trace elements, including protein, zinc, iron, calcium, and magnesium. Meanwhile, the report from Pony Testing* shows that the selenium content in Nutritious Porridge in Haute Cuisine exceeds 100ug/100g. 

Honor 6: Nutritious Porridge in Haute Cuisine has passed the Halal food

Honor 7: Nutritious Porridge in Haute Cuisine has passed the insurance policy certification by PICC. 

*CHTC, approved by the National Certification and Accreditation Administration of China, is a professional third-party certification institution specializing in quality and safety, green, low-carbon, environmental protection, and health fields for agricultural and food products.

*Pony Testing has CMA, CNAS, food re-inspection institution, CATL, CCC and other qualifications, and has medical institution practice license and medical device production license. It has been recognized and authorized by multiple national departments and commissions such as the National Development and Reform Commission, the State Administration for Market Regulation, the Ministry of Industry and Information Technology, the Ministry of Ecology and Environment, the Ministry of Agriculture and Rural Affairs, the National Health Commission, and the Civil Aviation Administration, and its inspection reports are recognized in more than 100 countries and regions.