Under the guidance of “accelerating creating excellent brand” proposed by State-owned Assets Supervision and Administration Commission of the State Council, CFI considered the industrial characteristics, starting with brand construction, and then proceeding with upgrading of regulations, product, and culture, to inject continuous and profound brand momentum into the group’s high-quality development. In 2025, CFI has focused on a three-step strategy: “strengthening the foundation, setting benchmarks, and enhancing value.” This approach has made breakthroughs in brand management, promoting brand construction towards systematization and in-depth development.

On December 11, group executives delivered a speech on the plan for opening up a new situation in brand building in the New Year. He stated that we should persist in the strategic path, make efforts in building an excellent brand with CFI’s characteristics. The speech is divided into two aspects: Firstly, adhering to be guided by strategy, and laying a solid foundation for brand development ensure the deep integration of brand building, long-term vision and strategic objectives; Secondly, focusing on value creation, improving the brand’s core connotation make its brand well known for the market, and enhance its enterprise competitiveness and inner value.

Looking to the future, CFI will give priority to excellent brand over strategic perspective, with systematic planning and steady progress, improving the brand value and its overall strength, to service the national layout and foster development pattern, to demonstrate its responsibility and commitment.